Also read Emirates SWOT Analysis, STP & Competitors. 0000002072 00000 n The Services Marketing Mix (or 7 P’s of Marketing) is shown in the following diagram. 0000046597 00000 n shorts, flip-flops, or even jogging suits as long as they are appropriate, neat, and clean. Promotional strategies of American Airlines. The company has the unusual distinction of operating non-stop commercial flights via the longest routes of Dubai to Houston, Dallas, San Francisco and Los Angeles. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Airports Authority of India Industrial Training Presentation, GDS, The Reason Behind Growth of Airline Industry, Service Marketing Mix in Airlines Industry, No public clipboards found for this slide, MBA/CBP/International Certified Trainer/Aviation & Tourism industries. Zufisha Ahmed. The airline is the largest in terms of passengers, revenues earned and the fleet size in the Middle Eastern region and is owned by the Dubai government. Keep Discovering”. 0000042363 00000 n Scribd will begin operating the SlideShare business on December 1, 2020 See our Privacy Policy and User Agreement for details. %PDF-1.6 %���� Due to its direct flights, it has been able to maintain an effective pricing policy, as the customers are able to save due to undue stopovers. Topic: TOURISM Marketing Mix – 7P`s of SOTC. which have helped the brand grow. The tickets, meal and accommodation of the children were free of cost when two paying adults accompanied them. For instance, airport check-in is different for different services. P5 – People. Shelly Jain Emirates airlines caters to its consumers at both personal as well as professional level offering flying services in terms of first class, business class and economy class. which have helped the brand grow. %%EOF Customers can book tickets on its official website. American Airlines has a nice and user-friendly website. 0000003998 00000 n Emirates focuses a lot on its services which becomes the backbone of its processes. Emirates airlines is a great and popular airlines mixed fleet in their product portfolio like the Boeing wide-body aircraft and Airbuses. trailer Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Marketing mix of Emirates airlines – Emirates marketing mix, Marketing Mix Of JSW Steel - JSW Steel Marketing Mix, Marketing Mix of UB Group - UB Group Marketing Mix, Marketing Mix Of Lufthansa Airlines - Lufthansa Airlines Marketing Mix, Marketing Mix Of Northwest Airlines - Northwest Airlines Marketing Mix, Marketing Mix Of Singapore Airlines - Singapore Airlines Marketing Mix, Marketing Mix Of Southwest Airlines - Southwest Airlines Marketing Mix, Marketing mix of Air India - Air India marketing mix, Marketing mix of Coca Cola - Coca cola marketing mix. They have adopted both traditional and ultra-modern marketing strategies to attract different sections of customers. All rights reserved BSSL. Prices and pricing strategies of American Airlines. 7P’s of Emirates Presented by: Aqib Ali Farhan Mukhtar Shelly Jain Zufisha Ahmed 2. 0000037308 00000 n Marketing Mix 7Ps Example – People 7. People: Malaysia Airlines understands that people are most important for its business. This includes management, pilots, crew and other staff. Copyright ©2017 - 2025. I love writing about the latest in marketing & advertising. The Emirates Airline foundation is committed in providing aid to various countries during difficult times. MARKETING MIX`MARKETING MIX’ is a generalphrase used to describe thedifferent kinds of choicesOrganisations have to make Inthe whole process of bringinga product or services to market. American Airlines (2020) American Airlines Group, available at: https://www.americanairlines.co.uk/i18n/customer-service/about-us/american-airlines-group.jsp (accessed 13 July 2020), Christie, D., (2020) American Airlines’ ad signals return to brand-building, available at: https://www.marketingdive.com/news/american-airlines-ad-signals-return-to-brand-building/576787/ (accessed 12 July 2020), McClellan, S., (2015) American Airlines Chooses Crispin, MediaCom For Global Ad, Media Chores, available at: https://www.mediapost.com/publications/article/261327/american-airlines-chooses-crispin-mediacom-for-gl.html?edition=87388 (accessed 10 July 2020). The seats in the business class comprises of winged headrest, partitions for privacy purposes, massage functions, USB Ports and sockets for laptops. The position of Dubai is such that it paves the way for strategic routes linking east and west resulting in direct flights. The airlines has first class lounges, special services, customer relations and additional services which have a stream-lined end to end process. understanding marketing mix in air asia airline bhd. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. 0000001569 00000 n MBA Skool is a Knowledge Resource for Management Students & Professionals. In order to occupy the position of global transporter the airlines has used its strategic hub locations to maximum benefits. Aviation in India refers to the aviation industry of India. The Economy class is appropriate for all the passengers. Today, it carries biggest fleet of Airbus A380 and Boeing 777s. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The promotional and advertising strategy in the Emirates marketing strategy is as follows: Emirates airlines engages itself in various promotional activities through advertisements in magazines, newspapers, television, radio, websites etc. Being well known for its long routes, Emirates airlines has also introduced new short routes benefiting its customers. endstream endobj 58 0 obj <. Presented by: Aqib Ali First class offers all the premium comforts that includes the adjustable seats that can be converted into minibars, beds, for privacy and security reasons. singapore airline marketing mix 4p s free essays. KINGFISHER AIRLINES. 0000021202 00000 n If you continue browsing the site, you agree to the use of cookies on this website. McClellan (2015) reported that the airline spent nearly $30 million on ads in 2014. 0000049290 00000 n This campaign called “The Kids Go Free” proved to be very successful in attracting customers from different parts of the world to the city of Dubai. However, some analysts are critical of the loyalty programmes due to some restrictions attached to them. The Company has taken the help of shortest available routes and offered its customers direct flights to many destinations and that too at very reasonable rates. Emirates Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. 0000030981 00000 n IATA Airline Marketing. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 0000079090 00000 n Emirates airlines have launched a promotional campaign for its airlines that is of a very competitive nature. Also do not forget to enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters. Emirates’ stylish offices, lounges at airports, in-flight entertainment all are the physical evidence depicting luxury and quality. If you wish to opt out, please close your SlideShare account. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Emirates airlines. 0000061563 00000 n The airline has also recently come up with new uniforms for more than 50,000 team members. Emirates airlines manages all its operations from the Dubai airport and operates an estimated 3,500 flights on a weekly basis. Your email address will not be published. Flagship First provides speedy private check-in at select airports. Emirates airlines also uses premium price policy for its premium customers who demand luxurious and customised services at fights. This is a detailed analysis of the marketing mix of American Airlines. If you continue browsing the site, you agree to the use of cookies on this website. Its global network is spread through six continents, seventy-eight countries and one hundred and forty two cities. However, it is worth noting that many passengers have shared online their experience of poor customer service by the airline’s staff. This helps in the management of seat capacity on every airplane in order to get the highest available price for every seat. 0000004806 00000 n 0000005386 00000 n It has always maintained the legacy of operating with the aeroplanes of biggest sizes. The companies are not associated with MBA Skool in any way. Scribd will begin operating the SlideShare business on December 1, 2020 startxref Price in the Marketing mix of Emirates airline. This differentiated pricing strategy helps the airline cater for the needs of different market segments. Besides the customers, the airlines also provide services like better housing and healthcare benefits to its staff and employees, thereby keeping the internal customers happy. The performance of the tourism industry has been very encouraging which has registered an 11% increase in … Emirates has a dedicated terminal in Dubai, which has state of the art facilities for the comfort and luxury of its passengers. If you continue browsing the site, you agree to the use of cookies on this website. This covers the entire marketing mix of Emirates airlines. He writes regularly online on a variety of topics. This is not an example of the work produced by our Essay Writing Service. This results in flexible prices of the seats. When many airlines are grounded and international flights are cancelled, American Airlines has come out to launch a video ad campaign dubbed as ‘You Are Why We Fly’.